Mary Baldwin Sanchez

Shining Star Ball Videos

Produced and directed Clearbrooks signature gala videos for three consecutive years, elevating donor engagement through impactful storytelling. In addition to video leadership, directed the design of event invitations, managed all email and social media communications, and developed the full suite of event slides to ensure a cohesive, high-quality experience across every touchpoint.

Production + Creative Leadership

• Storyboard development and creative direction
• Interview coordination with program participants
• Impact storytelling to inspire giving
• Professional video production oversight
• Event collateral design direction (invitations + slide decks)
• Email and social media campaign management surrounding the gala

Naturaly Gifted

Rebranded & Relaunched in January 2026

Led the full rebrand and relaunch of Naturally Gifted, Clearbrook’s artisan microbusiness employing individuals with disabilities. Directed brand identity development, website redesign, product rollout planning, storytelling, and social media strategy rebuilding the program after its COVID pause and positioning it as both mission driven and market-ready.

Leadership Role

• Repositioned the Naturally Gifted brand
• Directed full brand identity and creative development
• Led website redesign and messaging architecture
• Planned and coordinated relaunch product rollout
• Produced storytelling assets and communications
• Developed integrated social media and content strategy

"Fueling Potential"

CDS (Community Day Services) Capital Campaign

Led major creative and messaging components for Clearbrook's transformative capital campaign supporting programs and facilities expansion.

Leadership Role

• Named the campaign "Fueling Potential"
• Directed campaign logo creation
• Co-wrote Case for Support
• Produced kickoff video
• Oversaw donor package design

Newsletters & Donor Communications

Direct the strategy, writing, and production for all organizational newsletters. Lead the quarterly print and email publication The Community for donors and families, and launched six quarterly program-specific newsletters to deepen engagement across service areas. Also oversee the monthly CEO Newsletter, ensuring consistent, mission driven communication that strengthens transparency and connection.

Leadership Role

• Direct and produce The Community quarterly print and email newsletter
• Launched and oversee six quarterly program newsletters
• Edit and refine content to ensure alignment with organizational messaging across departments
• Manage the monthly CEO Newsletter, including story selection and drafting
• Coordinate design, layout, approvals, and distribution timelines
• Ensure communications strengthen donor relationships and stakeholder engagement

Media & Public Relations

I partner closely with our PR partner to identify strong story opportunities, determine the right staff and individuals to involve, and coordinate all logistics for media engagements. I ensure messaging is aligned, details are organized, and I am on-site to support interviews and press events from start to finish.

Leadership Role

• Wrote full-page advertorial and appeal ad published in the Daily Herald
• Developed messaging to highlight impact and strengthen community visibility
• Identified story angles aligned with reporter interests and newsroom priorities
• Maintained ongoing awareness of organizational activities to surface media-ready stories
• Managed all logistics for live interviews and media appearances
• Coordinated staff, location, talking points, and production needs for press events
• See Media Page Here

Step It Up for Clearbrook Walk

Annual Community Walk – Marketing & Creative Leadership

Led complete creative direction and marketing strategy for Clearbrook’s anual community walk, driving participation, visibility, and donor engagement across digital, print, and on-site channels.

Leadership

• Directed all campaign branding and creative development
• Produced all social media content and engagement strategy
• Managed email marketing series
• Oversaw the design of walk merchandise and event collateral
• Managed development of website pages and registration content
• Coordinated PR efforts and community outreach
• Recruited and secured influencers to attend and promote the event